Check out Apple iGreen

Never heard of Apple iGreen? Then check it out!

Sorry if you were disappointed--as you can see there is no Apple iGreen. At least not yet. But who knows what may come up in response to Greenpeace's campaign on making Apple turn greener, i.e. abandon using (extremely) hazardous materials in their products. I came across Greenpeace's spoof site reading the nGenWorks blog.

I think it's a good idea that campaigns like this are thrown, although at the cost of a single company. After all, it's consumer behaviour that matters, and if putting Apple on the stand makes people consider the more environmental-friendly alternative next time they go shopping, I believe that progress has been made.

Having said that, I still live in one of the world's richest countries, and am thus one of the world's most consuming citizens. It shouldn't stop me from being concerned, though...